Trivium User Behavior
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Trivium User Behavior

Usability, sociology and market research in China

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Industry: Videos & Music

9 posts
China User Behavior and Market Research: Rural Influencers KOLs
  • Ads & Marketing
  • Influencers
  • Lower-tier cities
  • 9.2K views
  • 5 minute read

The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs

  • Kendra SchaeferKendra Schaefer
  • Posted on May 28, 2019May 28, 2019
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
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China user research women: China digital consumer markets women
  • Women
  • 3.5K views
  • 2 minute read

Quickie: Video platform Youku updates branding to appeal to women

  • Trivium UBTrivium UB
  • Posted on April 26, 2019
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
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  • Apps & Features
  • 8.7K views
  • 4 minute read

China’s dating apps are experimenting with live-streamed matchmaking

  • Kendra SchaeferKendra Schaefer
  • Posted on April 10, 2019
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
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China Rural Market Research: Short Video Ecommerce Rural Users
  • Influencers
  • Lower-tier cities
  • Trust
  • 5.0K views
  • 3 minute read

“Village Live-streaming”: China’s farmers are becoming content creators

  • Kendra SchaeferKendra Schaefer
  • Posted on April 3, 2019April 7, 2019
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
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China User Experience Market Research: Short Video Formats
  • Content
  • 1.5K views
  • 1 minute read

Is there a new market for episodic, story-based short video?

  • Trivium UBTrivium UB
  • Posted on March 20, 2019April 7, 2019
Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
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Trivium China User Behavior: Douyin Youth Mode
  • Apps & Features
  • Youth Markets
  • 2.9K views
  • 2 minute read

Short videos: Douyin launches all new “youth mode”

  • Trivium UBTrivium UB
  • Posted on March 18, 2019April 7, 2019
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
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  • Apps & Features
  • Middle Age & Seniors
  • 1.6K views
  • 1 minute read

In the Year of the Pig, the family that ByteDances together, stays together

  • Trivium UBTrivium UB
  • Posted on February 15, 2019March 13, 2019
Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.
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China Marketing User Research - China User Preferences Video Length
  • Content
  • Lower-tier cities
  • 1.6K views
  • 1 minute read

Urban and rural users prefer different lengths for online news video

  • Trivium UBTrivium UB
  • Posted on December 17, 2018April 4, 2019
The more rural the area, the longer the attention span, at least when it comes to online news media.
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Chinese User Attitudes: Chinese Youth Now Disagree with Copyright Infringement
  • Copyright
  • Self-expression
  • 1.8K views
  • 2 minute read

Chinese youth now consider copyright infringement shameful

  • Kendra SchaeferKendra Schaefer
  • Posted on December 9, 2018March 13, 2019
According to Gong Yu, CEO of iQiYi, next-gen Chinese consumers are less likely to support content theft.
View Post

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User Markets
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Trivium User Behavior

A Trivium China project