The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs
Kendra Schaefer
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
Industry: Videos & Music
9 posts
Quickie: Video platform Youku updates branding to appeal to women
Trivium UB
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
China’s dating apps are experimenting with live-streamed matchmaking
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
“Village Live-streaming”: China’s farmers are becoming content creators
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Is there a new market for episodic, story-based short video?
Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
Short videos: Douyin launches all new “youth mode”
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
In the Year of the Pig, the family that ByteDances together, stays together
Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.
Urban and rural users prefer different lengths for online news video
The more rural the area, the longer the attention span, at least when it comes to online news media.
Chinese youth now consider copyright infringement shameful
According to Gong Yu, CEO of iQiYi, next-gen Chinese consumers are less likely to support content theft.