Ads & Marketing Influencers Lower-tier cities 9.7K views5 minute read The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLsKendra SchaeferPosted on May 28, 2019May 28, 2019 The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures. View Post
Women 3.8K views2 minute read Quickie: Video platform Youku updates branding to appeal to womenTrivium UBPosted on April 26, 2019 China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding. View Post
Apps & Features 9.2K views4 minute read China’s dating apps are experimenting with live-streamed matchmakingKendra SchaeferPosted on April 10, 2019 China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results. View Post
Influencers Lower-tier cities Trust 5.4K views3 minute read “Village Live-streaming”: China’s farmers are becoming content creatorsKendra SchaeferPosted on April 3, 2019April 7, 2019 E-commerce combines with video content to connect individual buyers with small-scale agricultural producers. View Post
Content 1.6K views1 minute read Is there a new market for episodic, story-based short video?Trivium UBPosted on March 20, 2019April 7, 2019 Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push. View Post
Apps & Features Youth Markets 3.3K views2 minute read Short videos: Douyin launches all new “youth mode”Trivium UBPosted on March 18, 2019April 7, 2019 China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users. View Post
Apps & Features Middle Age & Seniors 1.8K views1 minute read In the Year of the Pig, the family that ByteDances together, stays togetherTrivium UBPosted on February 15, 2019March 13, 2019 Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season. View Post
Content Lower-tier cities 1.7K views1 minute read Urban and rural users prefer different lengths for online news videoTrivium UBPosted on December 17, 2018April 4, 2019 The more rural the area, the longer the attention span, at least when it comes to online news media. View Post
Copyright Self-expression 2.0K views2 minute read Chinese youth now consider copyright infringement shamefulKendra SchaeferPosted on December 9, 2018March 13, 2019 According to Gong Yu, CEO of iQiYi, next-gen Chinese consumers are less likely to support content theft. View Post