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Trivium User Behavior

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Industry: Education

3 posts
  • Lower-tier cities
  • Youth Markets
  • 4.0K views
  • 3 minute read

Side-hustle: China’s small-town youth are busting butt for fun and profit

  • Kendra SchaeferKendra Schaefer
  • Posted on May 15, 2019May 16, 2019
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
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Chinese Market Research User Research China: Youth Demographics
  • Devices & Browsers
  • Youth Markets
  • 2.8K views
  • 6 minute read

How much autonomy do China’s “digital children” have in their online lives?

  • Kendra SchaeferKendra Schaefer
  • Posted on February 21, 2019May 28, 2019
72% of Chinese parents said they do monitor what their children are doing online, but the survey results show that their specific concerns differ from parents in the west.
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  • Mobile-centrism
  • Youth Markets
  • 1.9K views
  • 2 minute read

Chinese school kids are dropping desktop like a bad habit

  • Trivium UBTrivium UB
  • Posted on February 20, 2019April 7, 2019
A new white paper on China’s “digital children” shows that less than half of youth aged 6-15 have used a desktop computer in the past year, or ever.
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User Markets
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  • Youth
Hot Topics
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Trivium User Behavior

A Trivium China project