The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs
Kendra Schaefer
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
Industry: Agriculture & Food
7 posts
“Village Live-streaming”: China’s farmers are becoming content creators
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Trust is still the primary driver in cross-border ecommerce (but not for long)
Trivium UB
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
The rise of WeChat strikes a blow to… China’s chewing gum industry?
Mobile payments are changing the landscape for impulse purchases.
The Chinese gov wants more farmers to use mobile payments
The Chinese government wants to encourage more rural residents to adopt mobile payment platforms.
China’s home kitchens: user needs differ in urban and rural areas
Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas.
What were Chinese users ordering on meal delivery apps in 2017?
Restaurant delivery app Eleme 饿了么 released their national end-of-year numbers, shedding some light on Chinese users’ home-delivery preferences.