The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
Mobile payments are changing the landscape for impulse purchases.
The Chinese government wants to encourage more rural residents to adopt mobile payment platforms.
Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas.
Restaurant delivery app Eleme 饿了么 released their national end-of-year numbers, shedding some light on Chinese users’ home-delivery preferences.