Ads & Marketing Influencers Lower-tier cities 9.4K views5 minute read The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLsKendra SchaeferPosted on May 28, 2019May 28, 2019 The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures. View Post
Influencers Lower-tier cities Trust 5.1K views3 minute read “Village Live-streaming”: China’s farmers are becoming content creatorsKendra SchaeferPosted on April 3, 2019April 7, 2019 E-commerce combines with video content to connect individual buyers with small-scale agricultural producers. View Post
Product quality Trust 2.3K views2 minute read Trust is still the primary driver in cross-border ecommerce (but not for long)Trivium UBPosted on April 1, 2019April 7, 2019 Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months. View Post
Payment & Debt 2.6K views2 minute read The rise of WeChat strikes a blow to… China’s chewing gum industry?Trivium UBPosted on March 25, 2019April 7, 2019 Mobile payments are changing the landscape for impulse purchases. View Post
Payment & Debt 1.6K views1 minute read The Chinese gov wants more farmers to use mobile paymentsTrivium UBPosted on February 26, 2019April 7, 2019 The Chinese government wants to encourage more rural residents to adopt mobile payment platforms. View Post
Lower-tier cities 1.7K views1 minute read China’s home kitchens: user needs differ in urban and rural areasTrivium UBPosted on December 7, 2018April 4, 2019 Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas. View Post
Apps & Features 1.8K views2 minute read What were Chinese users ordering on meal delivery apps in 2017?Trivium UBPosted on January 15, 2018April 4, 2019 Restaurant delivery app Eleme 饿了么 released their national end-of-year numbers, shedding some light on Chinese users’ home-delivery preferences. View Post