Trivium User Behavior
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Trivium User Behavior

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Industry: Agriculture & Food

7 posts
China User Behavior and Market Research: Rural Influencers KOLs
  • Ads & Marketing
  • Influencers
  • Lower-tier cities
  • 9.0K views
  • 5 minute read

The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs

  • Kendra SchaeferKendra Schaefer
  • Posted on May 28, 2019May 28, 2019
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
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China Rural Market Research: Short Video Ecommerce Rural Users
  • Influencers
  • Lower-tier cities
  • Trust
  • 4.8K views
  • 3 minute read

“Village Live-streaming”: China’s farmers are becoming content creators

  • Kendra SchaeferKendra Schaefer
  • Posted on April 3, 2019April 7, 2019
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
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China market research: user behavior consumer trust 2019
  • Product quality
  • Trust
  • 2.2K views
  • 2 minute read

Trust is still the primary driver in cross-border ecommerce (but not for long)

  • Trivium UBTrivium UB
  • Posted on April 1, 2019April 7, 2019
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
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China user market research: chewing gum industry
  • Payment & Debt
  • 2.5K views
  • 2 minute read

The rise of WeChat strikes a blow to… China’s chewing gum industry?

  • Trivium UBTrivium UB
  • Posted on March 25, 2019April 7, 2019
Mobile payments are changing the landscape for impulse purchases.
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China market research: agricultural areas users base
  • Payment & Debt
  • 1.5K views
  • 1 minute read

The Chinese gov wants more farmers to use mobile payments

  • Trivium UBTrivium UB
  • Posted on February 26, 2019April 7, 2019
The Chinese government wants to encourage more rural residents to adopt mobile payment platforms.
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China User Research Market Research: Cooking Kitchen Appliances
  • Lower-tier cities
  • 1.7K views
  • 1 minute read

China’s home kitchens: user needs differ in urban and rural areas

  • Trivium UBTrivium UB
  • Posted on December 7, 2018April 4, 2019
Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas.
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China restaurant home delivery apps user preferences ux
  • Apps & Features
  • 1.7K views
  • 2 minute read

What were Chinese users ordering on meal delivery apps in 2017?

  • Trivium UBTrivium UB
  • Posted on January 15, 2018April 4, 2019
Restaurant delivery app Eleme 饿了么 released their national end-of-year numbers, shedding some light on Chinese users’ home-delivery preferences.
View Post

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User Markets
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Trivium User Behavior

A Trivium China project