Advertising Archives - Trivium User Behavior - Usability, sociology and market research in China

Chinese User Research: Market Research and User Attitudes

Lower-tier cities

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2 minute read

The factors influencing online purchasing decisions in China’s lower-tier cities are changing

Trivium UB
Posted on April 22, 2019April 22, 2019

Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.

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Youth Markets

10.1K views
9 minute read

The Focused Generation comes of age: a definitive guide to China’s Gen Z market

Kendra Schaefer
Posted on April 18, 2019April 22, 2019

We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.

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China Web Usability UX Market Research Users

Ads & Marketing

1.5K views
2 minute read

Data dump: China spends its digital ad dollars on ecommerce platforms

Trivium UB
Posted on March 13, 2019April 7, 2019

In both the US and China, internet ad revenue is on a solid uptrend, and it’s no thanks to desktop ad spending. Both markets are growing around 23% annually, driven…

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