Trivium User Behavior
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Trivium User Behavior

Usability, sociology and market research in China

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Industry: Advertising

3 posts
Chinese User Research: Market Research and User Attitudes
  • Lower-tier cities
  • 2.4K views
  • 2 minute read

The factors influencing online purchasing decisions in China’s lower-tier cities are changing

  • Trivium UBTrivium UB
  • Posted on April 22, 2019April 22, 2019
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
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China Gen Z Marketing Profile: User Market Research China
  • Youth Markets
  • 10.1K views
  • 9 minute read

The Focused Generation comes of age: a definitive guide to China’s Gen Z market

  • Kendra SchaeferKendra Schaefer
  • Posted on April 18, 2019April 22, 2019
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
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China Web Usability UX Market Research Users
  • Ads & Marketing
  • 1.5K views
  • 2 minute read

Data dump: China spends its digital ad dollars on ecommerce platforms

  • Trivium UBTrivium UB
  • Posted on March 13, 2019April 7, 2019
In both the US and China, internet ad revenue is on a solid uptrend, and it’s no thanks to desktop ad spending. Both markets are growing around 23% annually, driven…
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User Markets
  • Middle Age & Seniors
  • Small Towns & Rural Areas
  • Women
  • Youth
Hot Topics
  • Apps
  • Content
  • Influencers
  • Mobile Payments
  • Social Credit Systems
  • Trust
  • Videos & Music
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Trivium User Behavior

A Trivium China project