Single’s Day advance sales stats: are China’s women chasing “sleep satiety”?
Trivium UB
88% of Chinese women are buying imported sleep aids, vs 11% of men.
Browsing Category
Women
4 posts
As China embraces the rise of the “she-economy” 她经济, designers and marketers are scrambling to create experiences relevant to women.
Quickie: Video platform Youku updates branding to appeal to women
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
What do the top women influencers on Douyin have in common?
Kendra Schaefer
We’re still sifting through the mountain of lady-centric research that floods the Chinese internet post-Women’s Day. Short video-sharing platform Douyin published something a little different this year — a report…
Happy Women’s Day: China has closed the mobile ownership gender gap. What’s next?
Another Women’s Day, another round of semi-patronizing nonsense statistics. TMall’s “Independent Women’s Consumption Report” gives ladies a fatherly head-pat, enthusing that sales of wireless bras are up 62% (Huanqiu Tech):…