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Browsing Category

Women

4 posts

As China embraces the rise of the “she-economy” 她经济, designers and marketers are scrambling to create experiences relevant to women.

China Market Research: Ecommerce Apps Usability
  • Markets
  • Shopping
  • Women
  • 2.4K views
  • 3 minute read

Single’s Day advance sales stats: are China’s women chasing “sleep satiety”?

  • Trivium UBTrivium UB
  • Posted on November 5, 2019November 5, 2019
88% of Chinese women are buying imported sleep aids, vs 11% of men.
View Post
China user research women: China digital consumer markets women
  • Women
  • 3.5K views
  • 2 minute read

Quickie: Video platform Youku updates branding to appeal to women

  • Trivium UBTrivium UB
  • Posted on April 26, 2019
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
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China Market User Research: Women Short Video Influencers
  • Influencers
  • Self-expression
  • Women
  • 4.1K views
  • 3 minute read

What do the top women influencers on Douyin have in common?

  • Kendra SchaeferKendra Schaefer
  • Posted on March 11, 2019April 7, 2019
We’re still sifting through the mountain of lady-centric research that floods the Chinese internet post-Women’s Day. Short video-sharing platform Douyin published something a little different this year — a report…
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China User Experience Market Research User Behavior Chinese Users Women
  • Devices & Browsers
  • Shopping
  • Women
  • 2.1K views
  • 5 minute read

Happy Women’s Day: China has closed the mobile ownership gender gap. What’s next?

  • Kendra SchaeferKendra Schaefer
  • Posted on March 8, 2019April 7, 2019
Another Women’s Day, another round of semi-patronizing nonsense statistics. TMall’s “Independent Women’s Consumption Report” gives ladies a fatherly head-pat, enthusing that sales of wireless bras are up 62% (Huanqiu Tech):…
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Trivium User Behavior

A Trivium China project