Trivium User Behavior
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Trivium User Behavior

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Browsing Category

Youth Markets

7 posts

Who are China’s millennials?

  • Lower-tier cities
  • Youth Markets
  • 3.9K views
  • 3 minute read

Side-hustle: China’s small-town youth are busting butt for fun and profit

  • Kendra SchaeferKendra Schaefer
  • Posted on May 15, 2019May 16, 2019
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
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China Gen Z Marketing Profile: User Market Research China
  • Youth Markets
  • 10.0K views
  • 9 minute read

The Focused Generation comes of age: a definitive guide to China’s Gen Z market

  • Kendra SchaeferKendra Schaefer
  • Posted on April 18, 2019April 22, 2019
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
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Trivium China User Behavior: Douyin Youth Mode
  • Apps & Features
  • Youth Markets
  • 2.7K views
  • 2 minute read

Short videos: Douyin launches all new “youth mode”

  • Trivium UBTrivium UB
  • Posted on March 18, 2019April 7, 2019
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
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Chinese Market Research User Research China: Youth Demographics
  • Devices & Browsers
  • Youth Markets
  • 2.7K views
  • 6 minute read

How much autonomy do China’s “digital children” have in their online lives?

  • Kendra SchaeferKendra Schaefer
  • Posted on February 21, 2019May 28, 2019
72% of Chinese parents said they do monitor what their children are doing online, but the survey results show that their specific concerns differ from parents in the west.
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  • Mobile-centrism
  • Youth Markets
  • 1.8K views
  • 2 minute read

Chinese school kids are dropping desktop like a bad habit

  • Trivium UBTrivium UB
  • Posted on February 20, 2019April 7, 2019
A new white paper on China’s “digital children” shows that less than half of youth aged 6-15 have used a desktop computer in the past year, or ever.
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China consumer research: Chinese attitudes on crowdfunding
  • Payment & Debt
  • Youth Markets
  • 2.0K views
  • 2 minute read

Crowdfunding Attitudes: China’s gen-95 supporters willing to invest up to RMB 500

  • Trivium UBTrivium UB
  • Posted on January 28, 2019April 4, 2019
Recent research by JD Finance shines some light on how China’s 20-25 age group engages in crowdfunding (众筹).
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  • Youth Markets
  • 1.6K views
  • 2 minute read

China’s young consumers increasingly willing to buy second-hand

  • Trivium UBTrivium UB
  • Posted on January 24, 2019April 4, 2019
A recent report by CBN Data show that the younger the consumer, the more open they are to purchasing previously-used products.
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Trivium User Behavior

A Trivium China project