As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
72% of Chinese parents said they do monitor what their children are doing online, but the survey results show that their specific concerns differ from parents in the west.
A new white paper on China’s “digital children” shows that less than half of youth aged 6-15 have used a desktop computer in the past year, or ever.
Recent research by JD Finance shines some light on how China’s 20-25 age group engages in crowdfunding (众筹).
A recent report by CBN Data show that the younger the consumer, the more open they are to purchasing previously-used products.