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Middle Age & Seniors

3 posts

China’s netizen demographics are diversifying: what was once the domain of 20- and 30-somethings is now spreading to older age groups. How is China’s internet accommodating the needs of senior users?

China Market Research User Markets: China User Experience

4.2K views
4 minute read

E-commerce for an aging population: Taobao’s “family accounts” are bringing senior markets online

Kendra Schaefer
Posted on March 15, 2019April 7, 2019

Who do your parents call when they can’t get the router working? Or need help uploading pictures to Facebook? Or setting up Amazon Prime? It’s you, isn’t it? Or maybe…

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1.4K views
1 minute read

In the Year of the Pig, the family that ByteDances together, stays together

Trivium UB
Posted on February 15, 2019March 13, 2019

Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.

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China User Experience Mobile Payments: Alipay Users

1.4K views
1 minute read

Travel trickles down: China’s travel boom hits small-city residents and middle agers

Trivium UB
Posted on February 11, 2019March 13, 2019

The data The post-Chinese New Years stats are in: according to Alipay’s official Spring Festival holiday numbers, the app saw the sharpest increase in international mobile payments among third- and…

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