Trivium User Behavior
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Trivium User Behavior

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11 posts
Subcategories
  • Middle Age & Seniors
  • Youth Markets
China Market Research: Ecommerce Apps Usability
  • Markets
  • Shopping
  • Women
  • 1.8K views
  • 3 minute read

Single’s Day advance sales stats: are China’s women chasing “sleep satiety”?

  • Trivium UBTrivium UB
  • Posted on November 5, 2019November 5, 2019
88% of Chinese women are buying imported sleep aids, vs 11% of men.
View Post
  • Lower-tier cities
  • Youth Markets
  • 3.4K views
  • 3 minute read

Side-hustle: China’s small-town youth are busting butt for fun and profit

  • Kendra SchaeferKendra Schaefer
  • Posted on May 15, 2019May 16, 2019
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
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China Gen Z Marketing Profile: User Market Research China
  • Youth Markets
  • 9.2K views
  • 9 minute read

The Focused Generation comes of age: a definitive guide to China’s Gen Z market

  • Kendra SchaeferKendra Schaefer
  • Posted on April 18, 2019April 22, 2019
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
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Trivium China User Behavior: Douyin Youth Mode
  • Apps & Features
  • Youth Markets
  • 2.1K views
  • 2 minute read

Short videos: Douyin launches all new “youth mode”

  • Trivium UBTrivium UB
  • Posted on March 18, 2019April 7, 2019
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
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China Market Research User Markets: China User Experience
  • Apps & Features
  • Middle Age & Seniors
  • 3.9K views
  • 4 minute read

E-commerce for an aging population: Taobao’s “family accounts” are bringing senior markets online

  • Kendra SchaeferKendra Schaefer
  • Posted on March 15, 2019April 7, 2019
Who do your parents call when they can’t get the router working? Or need help uploading pictures to Facebook? Or setting up Amazon Prime? It’s you, isn’t it? Or maybe…
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Chinese Market Research User Research China: Youth Demographics
  • Devices & Browsers
  • Youth Markets
  • 2.2K views
  • 6 minute read

How much autonomy do China’s “digital children” have in their online lives?

  • Kendra SchaeferKendra Schaefer
  • Posted on February 21, 2019May 28, 2019
72% of Chinese parents said they do monitor what their children are doing online, but the survey results show that their specific concerns differ from parents in the west.
View Post
  • Mobile-centrism
  • Youth Markets
  • 1.5K views
  • 2 minute read

Chinese school kids are dropping desktop like a bad habit

  • Trivium UBTrivium UB
  • Posted on February 20, 2019April 7, 2019
A new white paper on China’s “digital children” shows that less than half of youth aged 6-15 have used a desktop computer in the past year, or ever.
View Post
  • Apps & Features
  • Middle Age & Seniors
  • 1.4K views
  • 1 minute read

In the Year of the Pig, the family that ByteDances together, stays together

  • Trivium UBTrivium UB
  • Posted on February 15, 2019March 13, 2019
Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.
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China User Experience Mobile Payments: Alipay Users
  • Lower-tier cities
  • Middle Age & Seniors
  • 1.3K views
  • 1 minute read

Travel trickles down: China’s travel boom hits small-city residents and middle agers

  • Trivium UBTrivium UB
  • Posted on February 11, 2019March 13, 2019
The data The post-Chinese New Years stats are in: according to Alipay’s official Spring Festival holiday numbers, the app saw the sharpest increase in international mobile payments among third- and…
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China consumer research: Chinese attitudes on crowdfunding
  • Payment & Debt
  • Youth Markets
  • 1.6K views
  • 2 minute read

Crowdfunding Attitudes: China’s gen-95 supporters willing to invest up to RMB 500

  • Trivium UBTrivium UB
  • Posted on January 28, 2019April 4, 2019
Recent research by JD Finance shines some light on how China’s 20-25 age group engages in crowdfunding (众筹).
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User Markets
  • Middle Age & Seniors
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  • Women
  • Youth
Hot Topics
  • Apps
  • Content
  • Influencers
  • Mobile Payments
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Trivium User Behavior

A Trivium China project