Single’s Day advance sales stats: are China’s women chasing “sleep satiety”?
Trivium UB
88% of Chinese women are buying imported sleep aids, vs 11% of men.
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Side-hustle: China’s small-town youth are busting butt for fun and profit
Kendra Schaefer
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
The Focused Generation comes of age: a definitive guide to China’s Gen Z market
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
Short videos: Douyin launches all new “youth mode”
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
E-commerce for an aging population: Taobao’s “family accounts” are bringing senior markets online
Who do your parents call when they can’t get the router working? Or need help uploading pictures to Facebook? Or setting up Amazon Prime? It’s you, isn’t it? Or maybe…
How much autonomy do China’s “digital children” have in their online lives?
72% of Chinese parents said they do monitor what their children are doing online, but the survey results show that their specific concerns differ from parents in the west.
Chinese school kids are dropping desktop like a bad habit
A new white paper on China’s “digital children” shows that less than half of youth aged 6-15 have used a desktop computer in the past year, or ever.
In the Year of the Pig, the family that ByteDances together, stays together
Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.
Travel trickles down: China’s travel boom hits small-city residents and middle agers
The data The post-Chinese New Years stats are in: according to Alipay’s official Spring Festival holiday numbers, the app saw the sharpest increase in international mobile payments among third- and…
Crowdfunding Attitudes: China’s gen-95 supporters willing to invest up to RMB 500
Recent research by JD Finance shines some light on how China’s 20-25 age group engages in crowdfunding (众筹).