Trivium User Behavior
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Browsing Category

Lower-tier cities

9 posts

As growth slows in China’s major metropolitan areas, smaller towns are the next big market; but rural user needs differ dramatically from their urban counterparts.

China User Behavior and Market Research: Rural Influencers KOLs
  • Ads & Marketing
  • Influencers
  • Lower-tier cities
  • 9.2K views
  • 5 minute read

The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs

  • Kendra SchaeferKendra Schaefer
  • Posted on May 28, 2019May 28, 2019
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
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  • Lower-tier cities
  • Youth Markets
  • 4.0K views
  • 3 minute read

Side-hustle: China’s small-town youth are busting butt for fun and profit

  • Kendra SchaeferKendra Schaefer
  • Posted on May 15, 2019May 16, 2019
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
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Chinese User Research: Market Research and User Attitudes
  • Lower-tier cities
  • 2.4K views
  • 2 minute read

The factors influencing online purchasing decisions in China’s lower-tier cities are changing

  • Trivium UBTrivium UB
  • Posted on April 22, 2019April 22, 2019
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
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China Rural Market Research: Short Video Ecommerce Rural Users
  • Influencers
  • Lower-tier cities
  • Trust
  • 5.0K views
  • 3 minute read

“Village Live-streaming”: China’s farmers are becoming content creators

  • Kendra SchaeferKendra Schaefer
  • Posted on April 3, 2019April 7, 2019
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
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China User Markets: Weibo consumer research lower tier cities
  • Lower-tier cities
  • Social Networks
  • 3.6K views
  • 2 minute read

Weibo trickles down: China’s microblogging platform sees growth from lower-tier cities

  • Trivium UBTrivium UB
  • Posted on March 22, 2019April 7, 2019
The head honchos at Sina Weibo, China’s biggest microblogging platform (think Twitter), know that the key to future user growth is in China’s rural areas.
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China Market Research User Behavior - China Vacation Rental Market Users Hosts
  • Apps & Features
  • Lower-tier cities
  • 2.0K views
  • 4 minute read

Users are diversifying on China’s home sharing apps

  • Kendra SchaeferKendra Schaefer
  • Posted on March 1, 2019April 7, 2019
Market research agencies get very interested in big groups of big spenders. And no one’s tossing cash around the planet quite as exuberantly as travelers from mainland China (HospitalityNet): “The…
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China User Experience Mobile Payments: Alipay Users
  • Lower-tier cities
  • Middle Age & Seniors
  • 1.6K views
  • 1 minute read

Travel trickles down: China’s travel boom hits small-city residents and middle agers

  • Trivium UBTrivium UB
  • Posted on February 11, 2019March 13, 2019
The data The post-Chinese New Years stats are in: according to Alipay’s official Spring Festival holiday numbers, the app saw the sharpest increase in international mobile payments among third- and…
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China Marketing User Research - China User Preferences Video Length
  • Content
  • Lower-tier cities
  • 1.6K views
  • 1 minute read

Urban and rural users prefer different lengths for online news video

  • Trivium UBTrivium UB
  • Posted on December 17, 2018April 4, 2019
The more rural the area, the longer the attention span, at least when it comes to online news media.
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China User Research Market Research: Cooking Kitchen Appliances
  • Lower-tier cities
  • 1.7K views
  • 1 minute read

China’s home kitchens: user needs differ in urban and rural areas

  • Trivium UBTrivium UB
  • Posted on December 7, 2018April 4, 2019
Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas.
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Trivium User Behavior

A Trivium China project