The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs
Kendra Schaefer
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
Browsing Category
Lower-tier cities
9 posts
As growth slows in China’s major metropolitan areas, smaller towns are the next big market; but rural user needs differ dramatically from their urban counterparts.
Side-hustle: China’s small-town youth are busting butt for fun and profit
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
The factors influencing online purchasing decisions in China’s lower-tier cities are changing
Trivium UB
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
“Village Live-streaming”: China’s farmers are becoming content creators
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Weibo trickles down: China’s microblogging platform sees growth from lower-tier cities
The head honchos at Sina Weibo, China’s biggest microblogging platform (think Twitter), know that the key to future user growth is in China’s rural areas.
Users are diversifying on China’s home sharing apps
Market research agencies get very interested in big groups of big spenders. And no one’s tossing cash around the planet quite as exuberantly as travelers from mainland China (HospitalityNet): “The…
Travel trickles down: China’s travel boom hits small-city residents and middle agers
The data The post-Chinese New Years stats are in: according to Alipay’s official Spring Festival holiday numbers, the app saw the sharpest increase in international mobile payments among third- and…
Urban and rural users prefer different lengths for online news video
The more rural the area, the longer the attention span, at least when it comes to online news media.
China’s home kitchens: user needs differ in urban and rural areas
Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas.