Trivium User Behavior
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Trivium User Behavior

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Browsing Category

Influencers

4 posts

Key Opinion Leader (KOL) marketing has been China’s buzziest sales channel over the last several years … but there are signs that its beginning to lose ground among youth markets. What’s next?

China User Behavior and Market Research: Rural Influencers KOLs
  • Ads & Marketing
  • Influencers
  • Lower-tier cities
  • 9.2K views
  • 5 minute read

The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs

  • Kendra SchaeferKendra Schaefer
  • Posted on May 28, 2019May 28, 2019
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
View Post
China Rural Market Research: Short Video Ecommerce Rural Users
  • Influencers
  • Lower-tier cities
  • Trust
  • 5.0K views
  • 3 minute read

“Village Live-streaming”: China’s farmers are becoming content creators

  • Kendra SchaeferKendra Schaefer
  • Posted on April 3, 2019April 7, 2019
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
View Post
China Market User Research: Women Short Video Influencers
  • Influencers
  • Self-expression
  • Women
  • 4.1K views
  • 3 minute read

What do the top women influencers on Douyin have in common?

  • Kendra SchaeferKendra Schaefer
  • Posted on March 11, 2019April 7, 2019
We’re still sifting through the mountain of lady-centric research that floods the Chinese internet post-Women’s Day. Short video-sharing platform Douyin published something a little different this year — a report…
View Post
China user behavior market research: selfie culture ski snow sports market
  • Influencers
  • Self-expression
  • 1.7K views
  • 2 minute read

Selfie culture is driving online sales in China’s winter sports market

  • Trivium UBTrivium UB
  • Posted on December 19, 2018April 4, 2019
Those who purchased winter sporting goods also bought moisturizers, selfie sticks and waterproof cameras.
View Post

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User Markets
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Hot Topics
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  • Content
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Trivium User Behavior

A Trivium China project