The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs
Kendra Schaefer
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
Browsing Category
Influencers
4 posts
Key Opinion Leader (KOL) marketing has been China’s buzziest sales channel over the last several years … but there are signs that its beginning to lose ground among youth markets. What’s next?
“Village Live-streaming”: China’s farmers are becoming content creators
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
What do the top women influencers on Douyin have in common?
We’re still sifting through the mountain of lady-centric research that floods the Chinese internet post-Women’s Day. Short video-sharing platform Douyin published something a little different this year — a report…
Selfie culture is driving online sales in China’s winter sports market
Trivium UB
Those who purchased winter sporting goods also bought moisturizers, selfie sticks and waterproof cameras.