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Content

4 posts

All about H5 ads, live-streaming, short video, and other content format trends.

China User Experience Market Research: Short Video Formats
  • Content
  • 1.5K views
  • 1 minute read

Is there a new market for episodic, story-based short video?

  • Trivium UBTrivium UB
  • Posted on March 20, 2019April 7, 2019
Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
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China Marketing User Research - China User Preferences Video Length
  • Content
  • Lower-tier cities
  • 1.6K views
  • 1 minute read

Urban and rural users prefer different lengths for online news video

  • Trivium UBTrivium UB
  • Posted on December 17, 2018April 4, 2019
The more rural the area, the longer the attention span, at least when it comes to online news media.
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Chinese trust in news media
  • Content
  • Trust
  • 2.1K views
  • 3 minute read

Chinese trust in the media: How is it measured, and does it matter?

  • Kendra SchaeferKendra Schaefer
  • Posted on December 14, 2018March 13, 2019
A large-scale survey by Penguin Intelligence finds that Chinese users give the mass media a trust score of 61.2 (out of 100) on average.
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Chinese User Behavior: Short Video Platform Penetration Rates
  • Content
  • 1.8K views
  • 2 minute read

Cheetah Data: Long-form vlogging is China’s next content trend

  • Kendra SchaeferKendra Schaefer
  • Posted on December 12, 2018April 4, 2019
The research arm of Cheetah Mobile thinks that China’s short video content trend is close to reaching its apex. And the replacement? Long-form video blogging.
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Trivium User Behavior

A Trivium China project