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All about H5 ads, live-streaming, short video, and other content format trends.

China User Experience Market Research: Short Video Formats

Content

1.5K views
1 minute read

Is there a new market for episodic, story-based short video?

Trivium UB
Posted on March 20, 2019April 7, 2019

Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.

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China Marketing User Research - China User Preferences Video Length

1.6K views
1 minute read

Urban and rural users prefer different lengths for online news video

Trivium UB
Posted on December 17, 2018April 4, 2019

The more rural the area, the longer the attention span, at least when it comes to online news media.

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2.1K views
3 minute read

Chinese trust in the media: How is it measured, and does it matter?

Kendra Schaefer
Posted on December 14, 2018March 13, 2019

A large-scale survey by Penguin Intelligence finds that Chinese users give the mass media a trust score of 61.2 (out of 100) on average.

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Chinese User Behavior: Short Video Platform Penetration Rates

Content

1.8K views
2 minute read

Cheetah Data: Long-form vlogging is China’s next content trend

Kendra Schaefer
Posted on December 12, 2018April 4, 2019

The research arm of Cheetah Mobile thinks that China’s short video content trend is close to reaching its apex. And the replacement? Long-form video blogging.

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