Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
The more rural the area, the longer the attention span, at least when it comes to online news media.
A large-scale survey by Penguin Intelligence finds that Chinese users give the mass media a trust score of 61.2 (out of 100) on average.
The research arm of Cheetah Mobile thinks that China’s short video content trend is close to reaching its apex. And the replacement? Long-form video blogging.