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Browsing Category

Trust

5 posts

The prevalence of counterfeit goods and food safety scandals has made China a famously mistrustful market. Businesses are taking novel approaches to mitigating those issues.

  • Social Credit Systems
  • Trust
  • 11.5K views
  • 5 minute read

The gamification of social values: Alibaba experiments with behavior modification

  • Kendra SchaeferKendra Schaefer
  • Posted on June 18, 2019June 18, 2019
Four years ago, in a move designed to explore the viability of new offline sales models, Alibaba ran a little experiment. Two of its financial service offerings, Alipay digital wallet…
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China Rural Market Research: Short Video Ecommerce Rural Users
  • Influencers
  • Lower-tier cities
  • Trust
  • 4.8K views
  • 3 minute read

“Village Live-streaming”: China’s farmers are becoming content creators

  • Kendra SchaeferKendra Schaefer
  • Posted on April 3, 2019April 7, 2019
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
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China market research: user behavior consumer trust 2019
  • Product quality
  • Trust
  • 2.2K views
  • 2 minute read

Trust is still the primary driver in cross-border ecommerce (but not for long)

  • Trivium UBTrivium UB
  • Posted on April 1, 2019April 7, 2019
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
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China Market Research: Sesame Credit Social Credit
  • Social Credit Systems
  • Trust
  • 2.6K views
  • 1 minute read

Second-hand buyers can now filter search results by seller’s social credit score

  • Trivium UBTrivium UB
  • Posted on February 12, 2019March 13, 2019
Xian Yu 闲鱼, China’s top online marketplace for used goods and overstock, has added a new feature allowing shoppers to filter search results by the seller’s Sesame Credit score.
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Chinese trust in news media
  • Content
  • Trust
  • 2.1K views
  • 3 minute read

Chinese trust in the media: How is it measured, and does it matter?

  • Kendra SchaeferKendra Schaefer
  • Posted on December 14, 2018March 13, 2019
A large-scale survey by Penguin Intelligence finds that Chinese users give the mass media a trust score of 61.2 (out of 100) on average.
View Post

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Trivium User Behavior

A Trivium China project