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Trust

5 posts

The prevalence of counterfeit goods and food safety scandals has made China a famously mistrustful market. Businesses are taking novel approaches to mitigating those issues.

China Rural Market Research: Short Video Ecommerce Rural Users

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3 minute read

“Village Live-streaming”: China’s farmers are becoming content creators

Kendra Schaefer
Posted on April 3, 2019April 7, 2019

E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.

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China market research: user behavior consumer trust 2019

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2 minute read

Trust is still the primary driver in cross-border ecommerce (but not for long)

Trivium UB
Posted on April 1, 2019April 7, 2019

Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.

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