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Self-expression

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As China’s middle class grows, shopping is increasingly becoming an avenue for self-expression, rather than a strict necessity.

China Market User Research: Women Short Video Influencers

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3 minute read

What do the top women influencers on Douyin have in common?

Kendra Schaefer
Posted on March 11, 2019April 7, 2019

We’re still sifting through the mountain of lady-centric research that floods the Chinese internet post-Women’s Day. Short video-sharing platform Douyin published something a little different this year — a report…

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China User Research: Self-Expression and Uniqueness Home Decor

Self-expression

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1 minute read

Chinese shoppers turn to imported home decor items as avenue for self-expression

Trivium UB
Posted on February 13, 2019March 5, 2019

The data A new report by TMall International 天猫国际, one of China’s biggest online shopping portals and an Alibaba subsidiary, hints that users on its platform were increasingly interested in…

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