Trivium User Behavior
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Trivium User Behavior

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Browsing Category

Self-expression

4 posts

As China’s middle class grows, shopping is increasingly becoming an avenue for self-expression, rather than a strict necessity.

China Market User Research: Women Short Video Influencers
  • Influencers
  • Self-expression
  • Women
  • 3.9K views
  • 3 minute read

What do the top women influencers on Douyin have in common?

  • Kendra SchaeferKendra Schaefer
  • Posted on March 11, 2019April 7, 2019
We’re still sifting through the mountain of lady-centric research that floods the Chinese internet post-Women’s Day. Short video-sharing platform Douyin published something a little different this year — a report…
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China User Research: Self-Expression and Uniqueness Home Decor
  • Self-expression
  • 1.4K views
  • 1 minute read

Chinese shoppers turn to imported home decor items as avenue for self-expression

  • Trivium UBTrivium UB
  • Posted on February 13, 2019March 5, 2019
The data A new report by TMall International 天猫国际, one of China’s biggest online shopping portals and an Alibaba subsidiary, hints that users on its platform were increasingly interested in…
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China user behavior market research: selfie culture ski snow sports market
  • Influencers
  • Self-expression
  • 1.6K views
  • 2 minute read

Selfie culture is driving online sales in China’s winter sports market

  • Trivium UBTrivium UB
  • Posted on December 19, 2018April 4, 2019
Those who purchased winter sporting goods also bought moisturizers, selfie sticks and waterproof cameras.
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Chinese User Attitudes: Chinese Youth Now Disagree with Copyright Infringement
  • Copyright
  • Self-expression
  • 1.7K views
  • 2 minute read

Chinese youth now consider copyright infringement shameful

  • Kendra SchaeferKendra Schaefer
  • Posted on December 9, 2018March 13, 2019
According to Gong Yu, CEO of iQiYi, next-gen Chinese consumers are less likely to support content theft.
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Trivium User Behavior

A Trivium China project