Trivium User Behavior
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Trivium User Behavior

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2 posts
China User Behavior and Market Research: Rural Influencers KOLs
  • Ads & Marketing
  • Influencers
  • Lower-tier cities
  • 9.0K views
  • 5 minute read

The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs

  • Kendra SchaeferKendra Schaefer
  • Posted on May 28, 2019May 28, 2019
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
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China Web Usability UX Market Research Users
  • Ads & Marketing
  • 1.4K views
  • 2 minute read

Data dump: China spends its digital ad dollars on ecommerce platforms

  • Trivium UBTrivium UB
  • Posted on March 13, 2019April 7, 2019
In both the US and China, internet ad revenue is on a solid uptrend, and it’s no thanks to desktop ad spending. Both markets are growing around 23% annually, driven…
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User Markets
  • Middle Age & Seniors
  • Small Towns & Rural Areas
  • Women
  • Youth
Hot Topics
  • Apps
  • Content
  • Influencers
  • Mobile Payments
  • Social Credit Systems
  • Trust
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Trivium User Behavior

A Trivium China project