Ads & Marketing Influencers Lower-tier cities 9.7K views5 minute read The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLsKendra SchaeferPosted on May 28, 2019May 28, 2019 The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures. View Post
Ads & Marketing 1.6K views2 minute read Data dump: China spends its digital ad dollars on ecommerce platformsTrivium UBPosted on March 13, 2019April 7, 2019 In both the US and China, internet ad revenue is on a solid uptrend, and it’s no thanks to desktop ad spending. Both markets are growing around 23% annually, driven… View Post