The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs
Kendra Schaefer
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
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Ads & Marketing
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Data dump: China spends its digital ad dollars on ecommerce platforms
Trivium UB
In both the US and China, internet ad revenue is on a solid uptrend, and it’s no thanks to desktop ad spending. Both markets are growing around 23% annually, driven…