Trivium User Behavior
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Trivium User Behavior

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Trivium UB

Trivium UB

31 posts
Trivium UB tracks user behavior and market attitudes in China. A Trivium China project.
China Web Usability UX Market Research Users
  • Ads & Marketing
  • 1.5K views
  • 2 minute read

Data dump: China spends its digital ad dollars on ecommerce platforms

  • Trivium UBTrivium UB
  • Posted on March 13, 2019April 7, 2019
In both the US and China, internet ad revenue is on a solid uptrend, and it’s no thanks to desktop ad spending. Both markets are growing around 23% annually, driven…
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China Market Research: Chinese internet users mobile centrism
  • Devices & Browsers
  • Mobile-centrism
  • 1.7K views
  • 2 minute read

Never mind “mobile first” — China is going “mobile only”

  • Trivium UBTrivium UB
  • Posted on February 28, 2019April 7, 2019
China’s authority on national internet statistics (CNNIC) published its bi-annual state-of-the-web report today. The numbers paint a picture of a national user base increasingly centered around mobile phones. Three key…
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China market research: agricultural areas users base
  • Payment & Debt
  • 1.6K views
  • 1 minute read

The Chinese gov wants more farmers to use mobile payments

  • Trivium UBTrivium UB
  • Posted on February 26, 2019April 7, 2019
The Chinese government wants to encourage more rural residents to adopt mobile payment platforms.
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  • Mobile-centrism
  • Youth Markets
  • 1.9K views
  • 2 minute read

Chinese school kids are dropping desktop like a bad habit

  • Trivium UBTrivium UB
  • Posted on February 20, 2019April 7, 2019
A new white paper on China’s “digital children” shows that less than half of youth aged 6-15 have used a desktop computer in the past year, or ever.
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  • Social Credit Systems
  • 1.8K views
  • 1 minute read

Fliggy announces more benefits for travelers with high social credit scores

  • Trivium UBTrivium UB
  • Posted on February 19, 2019April 7, 2019
Users with high scores already have access to a series of benefits, including deposit-free short-term vacation rentals, try-before-you-buy options for online clothing purchases, and preferential treatment on second-hand retail apps.
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  • Payment & Debt
  • 1.9K views
  • 2 minute read

Chinese consumers are increasingly looking to enjoy now, pay later

  • Trivium UBTrivium UB
  • Posted on February 18, 2019April 7, 2019
China’s 90s generation is racking up debt on installment apps.
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  • Apps & Features
  • Middle Age & Seniors
  • 1.6K views
  • 1 minute read

In the Year of the Pig, the family that ByteDances together, stays together

  • Trivium UBTrivium UB
  • Posted on February 15, 2019March 13, 2019
Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.
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China User Research: Self-Expression and Uniqueness Home Decor
  • Self-expression
  • 1.5K views
  • 1 minute read

Chinese shoppers turn to imported home decor items as avenue for self-expression

  • Trivium UBTrivium UB
  • Posted on February 13, 2019March 5, 2019
The data A new report by TMall International 天猫国际, one of China’s biggest online shopping portals and an Alibaba subsidiary, hints that users on its platform were increasingly interested in…
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China Market Research: Sesame Credit Social Credit
  • Social Credit Systems
  • Trust
  • 2.7K views
  • 1 minute read

Second-hand buyers can now filter search results by seller’s social credit score

  • Trivium UBTrivium UB
  • Posted on February 12, 2019March 13, 2019
Xian Yu 闲鱼, China’s top online marketplace for used goods and overstock, has added a new feature allowing shoppers to filter search results by the seller’s Sesame Credit score.
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China User Experience Mobile Payments: Alipay Users
  • Lower-tier cities
  • Middle Age & Seniors
  • 1.6K views
  • 1 minute read

Travel trickles down: China’s travel boom hits small-city residents and middle agers

  • Trivium UBTrivium UB
  • Posted on February 11, 2019March 13, 2019
The data The post-Chinese New Years stats are in: according to Alipay’s official Spring Festival holiday numbers, the app saw the sharpest increase in international mobile payments among third- and…
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User Markets
  • Middle Age & Seniors
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Hot Topics
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Trivium User Behavior

A Trivium China project