Data dump: China spends its digital ad dollars on ecommerce platforms
Trivium UB
In both the US and China, internet ad revenue is on a solid uptrend, and it’s no thanks to desktop ad spending. Both markets are growing around 23% annually, driven…
Trivium UB
31 posts
Trivium UB tracks user behavior and market attitudes in China. A Trivium China project.
Never mind “mobile first” — China is going “mobile only”
China’s authority on national internet statistics (CNNIC) published its bi-annual state-of-the-web report today. The numbers paint a picture of a national user base increasingly centered around mobile phones. Three key…
The Chinese gov wants more farmers to use mobile payments
The Chinese government wants to encourage more rural residents to adopt mobile payment platforms.
Chinese school kids are dropping desktop like a bad habit
A new white paper on China’s “digital children” shows that less than half of youth aged 6-15 have used a desktop computer in the past year, or ever.
Fliggy announces more benefits for travelers with high social credit scores
Users with high scores already have access to a series of benefits, including deposit-free short-term vacation rentals, try-before-you-buy options for online clothing purchases, and preferential treatment on second-hand retail apps.
Chinese consumers are increasingly looking to enjoy now, pay later
China’s 90s generation is racking up debt on installment apps.
In the Year of the Pig, the family that ByteDances together, stays together
Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.
Chinese shoppers turn to imported home decor items as avenue for self-expression
The data A new report by TMall International 天猫国际, one of China’s biggest online shopping portals and an Alibaba subsidiary, hints that users on its platform were increasingly interested in…
Second-hand buyers can now filter search results by seller’s social credit score
Xian Yu 闲鱼, China’s top online marketplace for used goods and overstock, has added a new feature allowing shoppers to filter search results by the seller’s Sesame Credit score.
Travel trickles down: China’s travel boom hits small-city residents and middle agers
The data The post-Chinese New Years stats are in: according to Alipay’s official Spring Festival holiday numbers, the app saw the sharpest increase in international mobile payments among third- and…