Single’s Day advance sales stats: are China’s women chasing “sleep satiety”?
Trivium UB
88% of Chinese women are buying imported sleep aids, vs 11% of men.
Trivium UB
31 posts
Trivium UB tracks user behavior and market attitudes in China. A Trivium China project.
Quickie: Video platform Youku updates branding to appeal to women
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
The factors influencing online purchasing decisions in China’s lower-tier cities are changing
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
In China, traditional SMS is becoming a tool for commerce, not chat
Text’s not dead. Traditional SMS is making a comeback in China, with national volume bouncing back after several years of steady decline. Researchers at the Chinese Academy of Social Sciences…
Trust is still the primary driver in cross-border ecommerce (but not for long)
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
China’s duty-free shopping mania is still heating up
Alibaba’s new duty free e-commerce portal, “Fliggy Buy”, allows Chinese travelers to start shopping before they hit the airport.
The rise of WeChat strikes a blow to… China’s chewing gum industry?
Mobile payments are changing the landscape for impulse purchases.
Weibo trickles down: China’s microblogging platform sees growth from lower-tier cities
The head honchos at Sina Weibo, China’s biggest microblogging platform (think Twitter), know that the key to future user growth is in China’s rural areas.
Is there a new market for episodic, story-based short video?
Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
Short videos: Douyin launches all new “youth mode”
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.