Trivium User Behavior
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Trivium User Behavior

Usability, sociology and market research in China

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Trivium UB

Trivium UB

31 posts
Trivium UB tracks user behavior and market attitudes in China. A Trivium China project.
China Market Research: Ecommerce Apps Usability
  • Markets
  • Shopping
  • Women
  • 2.4K views
  • 3 minute read

Single’s Day advance sales stats: are China’s women chasing “sleep satiety”?

  • Trivium UBTrivium UB
  • Posted on November 5, 2019November 5, 2019
88% of Chinese women are buying imported sleep aids, vs 11% of men.
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China user research women: China digital consumer markets women
  • Women
  • 3.5K views
  • 2 minute read

Quickie: Video platform Youku updates branding to appeal to women

  • Trivium UBTrivium UB
  • Posted on April 26, 2019
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
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Chinese User Research: Market Research and User Attitudes
  • Lower-tier cities
  • 2.4K views
  • 2 minute read

The factors influencing online purchasing decisions in China’s lower-tier cities are changing

  • Trivium UBTrivium UB
  • Posted on April 22, 2019April 22, 2019
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
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China User Market Research: SMS vs OTT revival
  • Text & Chat
  • 2.5K views
  • 2 minute read

In China, traditional SMS is becoming a tool for commerce, not chat

  • Trivium UBTrivium UB
  • Posted on April 8, 2019
Text’s not dead. Traditional SMS is making a comeback in China, with national volume bouncing back after several years of steady decline. Researchers at the Chinese Academy of Social Sciences…
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China market research: user behavior consumer trust 2019
  • Product quality
  • Trust
  • 2.3K views
  • 2 minute read

Trust is still the primary driver in cross-border ecommerce (but not for long)

  • Trivium UBTrivium UB
  • Posted on April 1, 2019April 7, 2019
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
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China Travel Market Research: Fliggy Duty Free Online Shopping China
  • Shopping
  • 1.6K views
  • 1 minute read

China’s duty-free shopping mania is still heating up

  • Trivium UBTrivium UB
  • Posted on March 29, 2019April 7, 2019
Alibaba’s new duty free e-commerce portal, “Fliggy Buy”, allows Chinese travelers to start shopping before they hit the airport.
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China user market research: chewing gum industry
  • Payment & Debt
  • 2.5K views
  • 2 minute read

The rise of WeChat strikes a blow to… China’s chewing gum industry?

  • Trivium UBTrivium UB
  • Posted on March 25, 2019April 7, 2019
Mobile payments are changing the landscape for impulse purchases.
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China User Markets: Weibo consumer research lower tier cities
  • Lower-tier cities
  • Social Networks
  • 3.6K views
  • 2 minute read

Weibo trickles down: China’s microblogging platform sees growth from lower-tier cities

  • Trivium UBTrivium UB
  • Posted on March 22, 2019April 7, 2019
The head honchos at Sina Weibo, China’s biggest microblogging platform (think Twitter), know that the key to future user growth is in China’s rural areas.
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China User Experience Market Research: Short Video Formats
  • Content
  • 1.5K views
  • 1 minute read

Is there a new market for episodic, story-based short video?

  • Trivium UBTrivium UB
  • Posted on March 20, 2019April 7, 2019
Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
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Trivium China User Behavior: Douyin Youth Mode
  • Apps & Features
  • Youth Markets
  • 2.9K views
  • 2 minute read

Short videos: Douyin launches all new “youth mode”

  • Trivium UBTrivium UB
  • Posted on March 18, 2019April 7, 2019
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
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User Markets
  • Middle Age & Seniors
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Trivium User Behavior

A Trivium China project