[Long read] The apps of China’s social credit system
Kendra Schaefer
China’s emerging social credit system (SCS): rarely has a topic been more hotly discussed, and more poorly understood. When most people think about the SCS, they imagine it primarily as…
Kendra Schaefer
17 posts
Kendra Schaefer began designing websites in the mid-1990s, when Geocities was still a thing, and has been skulking around China’s tech scene since 2004. In the years since, she has designed and consulted on over 150 digital projects for both SMEs and multinationals. She specializes in Chinese interface design and usability, and now serves as the Head of Digital Research at Trivium China.
The gamification of social values: Alibaba experiments with behavior modification
Four years ago, in a move designed to explore the viability of new offline sales models, Alibaba ran a little experiment. Two of its financial service offerings, Alipay digital wallet…
The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
Side-hustle: China’s small-town youth are busting butt for fun and profit
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
[Long read] China’s travel mega-portals branch into finance, retail and… wedding photography?
China’s tourism giants have extended their offerings beyond bookings and reservations, moving into retail, financial, telecom and niche-market services.
The Focused Generation comes of age: a definitive guide to China’s Gen Z market
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
China’s dating apps are experimenting with live-streamed matchmaking
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
“Village Live-streaming”: China’s farmers are becoming content creators
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
In the absence of voting, big search data tracks Chinese public opinion
Baidu looks at keywords used by China’s leadership during the Two Sessions, and cross-references them against search numbers.
E-commerce for an aging population: Taobao’s “family accounts” are bringing senior markets online
Who do your parents call when they can’t get the router working? Or need help uploading pictures to Facebook? Or setting up Amazon Prime? It’s you, isn’t it? Or maybe…