Kendra Schaefer began designing websites in the mid-1990s, when Geocities was still a thing, and has been skulking around China’s tech scene since 2004. In the years since, she has designed and consulted on over 150 digital projects for both SMEs and multinationals. She specializes in Chinese interface design and usability, and now serves as the Head of Digital Research at Trivium China.
China’s emerging social credit system (SCS): rarely has a topic been more hotly discussed, and more poorly understood. When most people think about the SCS, they imagine it primarily as…
Four years ago, in a move designed to explore the viability of new offline sales models, Alibaba ran a little experiment. Two of its financial service offerings, Alipay digital wallet…
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
China’s tourism giants have extended their offerings beyond bookings and reservations, moving into retail, financial, telecom and niche-market services.
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
Who do your parents call when they can’t get the router working? Or need help uploading pictures to Facebook? Or setting up Amazon Prime? It’s you, isn’t it? Or maybe…