Trivium UB
The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs
Kendra Schaefer
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
Side-hustle: China’s small-town youth are busting butt for fun and profit
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
[Long read] China’s travel mega-portals branch into finance, retail and… wedding photography?
China’s tourism giants have extended their offerings beyond bookings and reservations, moving into retail, financial, telecom and niche-market services.
Quickie: Video platform Youku updates branding to appeal to women
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
The factors influencing online purchasing decisions in China’s lower-tier cities are changing
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
The Focused Generation comes of age: a definitive guide to China’s Gen Z market
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
China’s dating apps are experimenting with live-streamed matchmaking
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
In China, traditional SMS is becoming a tool for commerce, not chat
Text’s not dead. Traditional SMS is making a comeback in China, with national volume bouncing back after several years of steady decline. Researchers at the Chinese Academy of Social Sciences…
“Village Live-streaming”: China’s farmers are becoming content creators
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Trust is still the primary driver in cross-border ecommerce (but not for long)
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.