The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
China’s tourism giants have extended their offerings beyond bookings and reservations, moving into retail, financial, telecom and niche-market services.
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
Text’s not dead. Traditional SMS is making a comeback in China, with national volume bouncing back after several years of steady decline. Researchers at the Chinese Academy of Social Sciences…
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.