Trivium User Behavior
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Trivium User Behavior

Usability, sociology and market research in China

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China Market Research: Ecommerce Apps Usability
  • Markets
  • Shopping
  • Women

Single’s Day advance sales stats: are China’s women chasing “sleep satiety”?

  • Trivium UBTrivium UB
  • Posted on November 5, 2019November 5, 2019
China social credit system apps
  • Apps & Features
  • Social Credit Systems
  • 12 minute read

[Long read] The apps of China’s social credit system

  • Posted on October 14, 2019October 15, 2019
  • Social Credit Systems
  • Trust
  • 5 minute read

The gamification of social values: Alibaba experiments with behavior modification

  • Posted on June 18, 2019June 18, 2019
China User Behavior and Market Research: Rural Influencers KOLs
  • Ads & Marketing
  • Influencers
  • Lower-tier cities
  • 5 minute read

The rise of rural influencers: Understanding the popularity of China’s “tuwei” KOLs

  • Kendra SchaeferKendra Schaefer
  • Posted on May 28, 2019May 28, 2019
The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
  • Lower-tier cities
  • Youth Markets
  • 3 minute read

Side-hustle: China’s small-town youth are busting butt for fun and profit

  • Kendra SchaeferKendra Schaefer
  • Posted on May 15, 2019May 16, 2019
As internet use diversifies across China’s population, reaching younger, older, and rural demographics, there’s been a general scramble to understand these emerging consumer markets. Last month, we took a look…
China travel industry market research: Chinese travelers
  • Apps & Features
  • Shopping
  • 7 minute read

[Long read] China’s travel mega-portals branch into finance, retail and… wedding photography?

  • Kendra SchaeferKendra Schaefer
  • Posted on May 8, 2019May 8, 2019
China’s tourism giants have extended their offerings beyond bookings and reservations, moving into retail, financial, telecom and niche-market services.
China user research women: China digital consumer markets women
  • Women
  • 2 minute read

Quickie: Video platform Youku updates branding to appeal to women

  • Trivium UBTrivium UB
  • Posted on April 26, 2019
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
Chinese User Research: Market Research and User Attitudes
  • Lower-tier cities
  • 2 minute read

The factors influencing online purchasing decisions in China’s lower-tier cities are changing

  • Trivium UBTrivium UB
  • Posted on April 22, 2019April 22, 2019
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
China Gen Z Marketing Profile: User Market Research China
  • Youth Markets
  • 9 minute read

The Focused Generation comes of age: a definitive guide to China’s Gen Z market

  • Kendra SchaeferKendra Schaefer
  • Posted on April 18, 2019April 22, 2019
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
  • Apps & Features
  • 4 minute read

China’s dating apps are experimenting with live-streamed matchmaking

  • Kendra SchaeferKendra Schaefer
  • Posted on April 10, 2019
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
China User Market Research: SMS vs OTT revival
  • Text & Chat
  • 2 minute read

In China, traditional SMS is becoming a tool for commerce, not chat

  • Trivium UBTrivium UB
  • Posted on April 8, 2019
Text’s not dead. Traditional SMS is making a comeback in China, with national volume bouncing back after several years of steady decline. Researchers at the Chinese Academy of Social Sciences…
China Rural Market Research: Short Video Ecommerce Rural Users
  • Influencers
  • Lower-tier cities
  • Trust
  • 3 minute read

“Village Live-streaming”: China’s farmers are becoming content creators

  • Kendra SchaeferKendra Schaefer
  • Posted on April 3, 2019April 7, 2019
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
China market research: user behavior consumer trust 2019
  • Product quality
  • Trust
  • 2 minute read

Trust is still the primary driver in cross-border ecommerce (but not for long)

  • Trivium UBTrivium UB
  • Posted on April 1, 2019April 7, 2019
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.

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User Markets
  • Middle Age & Seniors
  • Small Towns & Rural Areas
  • Women
  • Youth
Hot Topics
  • Apps
  • Content
  • Influencers
  • Mobile Payments
  • Social Credit Systems
  • Trust
  • Videos & Music
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Trivium User Behavior

A Trivium China project