The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.
Researchers noted a 43% uptick in group videos – videos featuring more than one person – over the holiday season.
The more rural the area, the longer the attention span, at least when it comes to online news media.
According to Gong Yu, CEO of iQiYi, next-gen Chinese consumers are less likely to support content theft.