The popularity of small-town and rural KOLs is driving new trends in China’s internet and marketing cultures.
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
We’re still sifting through the mountain of lady-centric research that floods the Chinese internet post-Women’s Day. Short video-sharing platform Douyin published something a little different this year — a report…
Those who purchased winter sporting goods also bought moisturizers, selfie sticks and waterproof cameras.