Trivium User Behavior
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Trivium User Behavior

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Trivium UB

Trivium UB

31 posts
Trivium UB tracks user behavior and market attitudes in China. A Trivium China project.
China User Research: Online Content Behavior Stats
  • Mobile-centrism
  • 1.3K views
  • 1 minute read

Finally, proof that Chinese users check their email less often than the global average

  • Trivium UBTrivium UB
  • Posted on February 1, 2019March 13, 2019
Stats from Deloitte’s 2018 China Mobile Consumer Survey shine a little light on how Chinese users prefer to communicate.
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Chinese Payment Authorization: Biometrics Scans
  • Biometrics
  • Privacy & Security
  • 684 views
  • 1 minute read

China’s mobile users adopting fingerprint authentication faster than everyone else

  • Trivium UBTrivium UB
  • Posted on January 31, 2019April 4, 2019
China’s mobile users are 30% more likely to use fingerprint authentication to unlock phones and authorize mobile payments.
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China User Behavior: China Mobile Market Data
  • Networks & Traffic
  • 497 views
  • 2 minute read

China’s mobile consumers use an average of 6.25GB per month

  • Trivium UBTrivium UB
  • Posted on January 30, 2019March 13, 2019
That’s an increase of 2.3x over the previous year.
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China Market Research: What do Chinese people think about social credit systems?
  • Privacy & Security
  • Social Credit Systems
  • 1.4K views
  • 3 minute read

Chinese users overwhelmingly approve of social credit systems

  • Trivium UBTrivium UB
  • Posted on January 29, 2019April 4, 2019
96% of Chinese users born between 1990-1994, and 94% of those born between 1995-1999 have chosen to opt in to Sesame Credit.
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China consumer research: Chinese attitudes on crowdfunding
  • Payment & Debt
  • Youth Markets
  • 975 views
  • 2 minute read

Crowdfunding Attitudes: China’s gen-95 supporters willing to invest up to RMB 500

  • Trivium UBTrivium UB
  • Posted on January 28, 2019April 4, 2019
Recent research by JD Finance shines some light on how China’s 20-25 age group engages in crowdfunding (众筹).
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  • Youth Markets
  • 741 views
  • 2 minute read

China’s young consumers increasingly willing to buy second-hand

  • Trivium UBTrivium UB
  • Posted on January 24, 2019April 4, 2019
A recent report by CBN Data show that the younger the consumer, the more open they are to purchasing previously-used products.
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China user behavior market research: selfie culture ski snow sports market
  • Influencers
  • Self-expression
  • 863 views
  • 2 minute read

Selfie culture is driving online sales in China’s winter sports market

  • Trivium UBTrivium UB
  • Posted on December 19, 2018April 4, 2019
Those who purchased winter sporting goods also bought moisturizers, selfie sticks and waterproof cameras.
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China Marketing User Research - China User Preferences Video Length
  • Content
  • Lower-tier cities
  • 801 views
  • 1 minute read

Urban and rural users prefer different lengths for online news video

  • Trivium UBTrivium UB
  • Posted on December 17, 2018April 4, 2019
The more rural the area, the longer the attention span, at least when it comes to online news media.
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China User Behavior: China Desktop PC Browser Market Share 2018
  • Devices & Browsers
  • 784 views
  • 2 minute read

Q4 2018 data dump: China PC browser usage stats

  • Trivium UBTrivium UB
  • Posted on December 11, 2018April 4, 2019
Web app developers beware: if you’re producing interfaces for mainland China, this is the browser set you should be testing for.
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China User Research Market Research: Cooking Kitchen Appliances
  • Lower-tier cities
  • 911 views
  • 1 minute read

China’s home kitchens: user needs differ in urban and rural areas

  • Trivium UBTrivium UB
  • Posted on December 7, 2018April 4, 2019
Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas.
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Trivium User Behavior

A Trivium China project