Mobile-centrism 1.3K views1 minute read Finally, proof that Chinese users check their email less often than the global averageTrivium UBPosted on February 1, 2019March 13, 2019 Stats from Deloitte’s 2018 China Mobile Consumer Survey shine a little light on how Chinese users prefer to communicate. View Post
Biometrics Privacy & Security 684 views1 minute read China’s mobile users adopting fingerprint authentication faster than everyone elseTrivium UBPosted on January 31, 2019April 4, 2019 China’s mobile users are 30% more likely to use fingerprint authentication to unlock phones and authorize mobile payments. View Post
Networks & Traffic 497 views2 minute read China’s mobile consumers use an average of 6.25GB per monthTrivium UBPosted on January 30, 2019March 13, 2019 That’s an increase of 2.3x over the previous year. View Post
Privacy & Security Social Credit Systems 1.4K views3 minute read Chinese users overwhelmingly approve of social credit systemsTrivium UBPosted on January 29, 2019April 4, 2019 96% of Chinese users born between 1990-1994, and 94% of those born between 1995-1999 have chosen to opt in to Sesame Credit. View Post
Payment & Debt Youth Markets 975 views2 minute read Crowdfunding Attitudes: China’s gen-95 supporters willing to invest up to RMB 500Trivium UBPosted on January 28, 2019April 4, 2019 Recent research by JD Finance shines some light on how China’s 20-25 age group engages in crowdfunding (众筹). View Post
Youth Markets 741 views2 minute read China’s young consumers increasingly willing to buy second-handTrivium UBPosted on January 24, 2019April 4, 2019 A recent report by CBN Data show that the younger the consumer, the more open they are to purchasing previously-used products. View Post
Influencers Self-expression 863 views2 minute read Selfie culture is driving online sales in China’s winter sports marketTrivium UBPosted on December 19, 2018April 4, 2019 Those who purchased winter sporting goods also bought moisturizers, selfie sticks and waterproof cameras. View Post
Content Lower-tier cities 801 views1 minute read Urban and rural users prefer different lengths for online news videoTrivium UBPosted on December 17, 2018April 4, 2019 The more rural the area, the longer the attention span, at least when it comes to online news media. View Post
Devices & Browsers 784 views2 minute read Q4 2018 data dump: China PC browser usage statsTrivium UBPosted on December 11, 2018April 4, 2019 Web app developers beware: if you’re producing interfaces for mainland China, this is the browser set you should be testing for. View Post
Lower-tier cities 911 views1 minute read China’s home kitchens: user needs differ in urban and rural areasTrivium UBPosted on December 7, 2018April 4, 2019 Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas. View Post