Finally, proof that Chinese users check their email less often than the global average
Trivium UB
Stats from Deloitte’s 2018 China Mobile Consumer Survey shine a little light on how Chinese users prefer to communicate.
Trivium UB
31 posts
Trivium UB tracks user behavior and market attitudes in China. A Trivium China project.
China’s mobile users adopting fingerprint authentication faster than everyone else
China’s mobile users are 30% more likely to use fingerprint authentication to unlock phones and authorize mobile payments.
China’s mobile consumers use an average of 6.25GB per month
That’s an increase of 2.3x over the previous year.
Chinese users overwhelmingly approve of social credit systems
96% of Chinese users born between 1990-1994, and 94% of those born between 1995-1999 have chosen to opt in to Sesame Credit.
Crowdfunding Attitudes: China’s gen-95 supporters willing to invest up to RMB 500
Recent research by JD Finance shines some light on how China’s 20-25 age group engages in crowdfunding (众筹).
China’s young consumers increasingly willing to buy second-hand
A recent report by CBN Data show that the younger the consumer, the more open they are to purchasing previously-used products.
Selfie culture is driving online sales in China’s winter sports market
Those who purchased winter sporting goods also bought moisturizers, selfie sticks and waterproof cameras.
Urban and rural users prefer different lengths for online news video
The more rural the area, the longer the attention span, at least when it comes to online news media.
Q4 2018 data dump: China PC browser usage stats
Web app developers beware: if you’re producing interfaces for mainland China, this is the browser set you should be testing for.
China’s home kitchens: user needs differ in urban and rural areas
Shopping from TMall is giving us a little window into difference in pace and quality of life in China’s urban and rural areas.