88% of Chinese women are buying imported sleep aids, vs 11% of men.
China’s third-largest online video platform is tipping a hat to its majority-female user base with revamped branding.
Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
Text’s not dead. Traditional SMS is making a comeback in China, with national volume bouncing back after several years of steady decline. Researchers at the Chinese Academy of Social Sciences…
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
Alibaba’s new duty free e-commerce portal, “Fliggy Buy”, allows Chinese travelers to start shopping before they hit the airport.
Mobile payments are changing the landscape for impulse purchases.
The head honchos at Sina Weibo, China’s biggest microblogging platform (think Twitter), know that the key to future user growth is in China’s rural areas.
Dare we call this “micro-TV”? Video streaming platform iQiYi 爱奇艺 announced a profit-sharing program for plot-based short video creators, potentially paving a way to monetize a new format push.
China’s hottest short-video sharing app has launched an alternate user experience tailored for teen and pre-teen users.