Trivium User Behavior explores the human factors driving China’s user markets. We sit at the cross-section of usability, sociology and consumer research.
Creating a great product, site or app for international markets means understanding not only the way users across various cultures interact with your touchpoints, but also the larger social, economic and political factors that drive decision-making. We approach our field with the belief that understanding users means understanding markets, and understanding markets means understanding people.
Collaborate with us
We welcome collaborations with UX researchers, market researchers, academics and digital development teams with a focus on China.
Got some data you’re looking to publicize? Putting out a white paper? We highlight interesting findings and case studies from across the industry.
Write for us
We pay for in-depth, analytical pieces based on unique research by subject matter experts focusing on China’s user markets.
Trivium UB is piloted by a team of tech, econ and political consultants with a combined 50+ years of boots on the ground in China.
Briefings & Workshops
We deliver custom workshops for design, development and C-suite teams looking to understand China’s digital ecosystem. We’ll brief you on the socio-cultural factors impacting your sector.
We can deliver presentations on China tech for your conference or event.
Research & reporting
We also produce custom reports and bespoke research. Get a quote at firstname.lastname@example.org