Consumers in China’s third-tier cities and below increasingly rely on product reviews and personal recommendations as a deciding factor in purchasing decisions.
We take a look at key studies out of China’s user experience and big data research centers, to see how this next online user group is set to disrupt the status quo.
China’s largest date-to-marry matchmaking apps are experimenting with leveraging live-streaming to help users find love, with mixed results.
Text’s not dead. Traditional SMS is making a comeback in China, with national volume bouncing back after several years of steady decline. Researchers at the Chinese Academy of Social Sciences…
E-commerce combines with video content to connect individual buyers with small-scale agricultural producers.
Mistrust in domestic product quality is still deciding the popularity of import products, but new imports have uptrended sharply over the course of the last 12 months.
Alibaba’s new duty free e-commerce portal, “Fliggy Buy”, allows Chinese travelers to start shopping before they hit the airport.
Baidu looks at keywords used by China’s leadership during the Two Sessions, and cross-references them against search numbers.
Mobile payments are changing the landscape for impulse purchases.
The head honchos at Sina Weibo, China’s biggest microblogging platform (think Twitter), know that the key to future user growth is in China’s rural areas.